Driving Test Expert

Privacy Policy

Last updated: 9 March 2026

1. Who We Are

Driving Test Expert ("we", "us", "our") operates the website drivingtestexpert.com and the Test Routes Expert mobile application. This policy explains how we collect, use, and protect your information.

2. Data We Collect

We collect the following categories of information:

  • Anonymous usage data: Pages visited, device type, operating system, and browser type. This data cannot identify you personally.
  • Preferences: Your selected test centre and route progress within the app.
  • Subscription data: If you subscribe, RevenueCat processes your purchase. We receive an anonymous subscriber ID and entitlement status. We do not receive your payment details.

3. Advertising & Conversion Tracking

We run advertising campaigns through Google Ads. When you click one of our ads, Google may append a click identifier (GCLID) to the URL. We use this identifier to measure whether an ad click led to an app download. Specifically:

  • The GCLID is captured from the URL and logged alongside a pseudonymous click record.
  • Your IP address is hashed using SHA-256 before storage. We never store your raw IP address.
  • Click records may be matched to anonymous app subscription events to calculate return on advertising spend. No personally identifiable information is shared with Google beyond what Google already holds from the original ad click.
  • Click records are automatically deleted after 90 days.

4. IP Address Hashing

When you visit our download page, we create a one-way SHA-256 hash of your IP address. This hash cannot be reversed to recover your original IP address. It is used solely to deduplicate click records and is deleted with the click record after 90 days.

5. Third-Party Services

We use the following third-party services:

6. Data Retention

  • Ad click records (including hashed IP and GCLID) are deleted after 90 days.
  • Anonymous usage analytics are retained indefinitely in aggregate form.
  • Subscription status is retained for as long as you hold an active subscription, plus 30 days after cancellation.

7. Your Rights (GDPR)

If you are in the UK or European Economic Area, you have the right to:

  • Access the personal data we hold about you.
  • Rectification of inaccurate personal data.
  • Erasure of your personal data where there is no compelling reason to continue processing it.
  • Restriction of processing in certain circumstances.
  • Data portability to receive your data in a structured, machine-readable format.
  • Object to processing based on legitimate interests.

To exercise any of these rights, contact us at the email address below.

8. Cookies

Our website does not use cookies for tracking. Google Ads may set its own cookies when you arrive via a paid advertisement; these are governed by Google's privacy policy linked above.

9. Children

Our services are not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

10. Changes to This Policy

We may update this policy from time to time. Material changes will be noted by updating the "Last updated" date at the top of this page.

11. Contact Us

For privacy-related enquiries, contact us at: privacy@drivingtestexpert.com